Playcore by BreederDAO was a strategic Web3 gaming analytics platform that centralizes critical on‑chain and off‑chain game data into intuitive, user‑friendly tools. Developed as part of BreederDAO’s ecosystem of products, Playcore consolidates analytics, simulations, and strategic insights for major blockchain games to help players, guilds, and ecosystem participants make data‑informed decisions. My role focused on designing and optimizing the entire user experience, from navigating complex datasets to delivering accessible, and meaningful interfaces helped turned Playcore into a practical and engaging hub within the Web3 gaming landscape while it lasted.
YEAR
2022
ROLE
Product Design Lead
RESPONSIBILITIES
UI & UX Design
About the work
As the Design Lead, I guided the interface and user experience strategy from zero to one, transforming dense analytics into digestible and interactive experiences. I developed the platform’s information architecture, crafted visual and interaction patterns, and collaborated closely with engineering and data science to ensure a seamless translation of complex Web3 gaming metrics into intuitive UI components. The result was an engaging, immersive analytics hub that supports both beginner and advanced players in navigating the evolving world of blockchain gaming.
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Playcore
ABOUT THE PROJECT
Playcore by BreederDAO was a strategic Web3 gaming analytics platform that centralizes critical on‑chain and off‑chain game data into intuitive, user‑friendly tools. Developed as part of BreederDAO’s ecosystem of products, Playcore consolidates analytics, simulations, and strategic insights for major blockchain games to help players, guilds, and ecosystem participants make data‑informed decisions. My role focused on designing and optimizing the entire user experience, from navigating complex datasets to delivering accessible, and meaningful interfaces helped turned Playcore into a practical and engaging hub within the Web3 gaming landscape while it lasted.
YEAR
2022
ROLE
Product Design Lead
RESPONSIBILITIES
UI & UX Design
About the work
As the Design Lead, I guided the interface and user experience strategy from zero to one, transforming dense analytics into digestible and interactive experiences. I developed the platform’s information architecture, crafted visual and interaction patterns, and collaborated closely with engineering and data science to ensure a seamless translation of complex Web3 gaming metrics into intuitive UI components. The result was an engaging, immersive analytics hub that supports both beginner and advanced players in navigating the evolving world of blockchain gaming.
Smooth Scroll
This will hide itself!
This will hide itself!
Playcore
ABOUT THE PROJECT
Playcore by BreederDAO was a strategic Web3 gaming analytics platform that centralizes critical on‑chain and off‑chain game data into intuitive, user‑friendly tools. Developed as part of BreederDAO’s ecosystem of products, Playcore consolidates analytics, simulations, and strategic insights for major blockchain games to help players, guilds, and ecosystem participants make data‑informed decisions. My role focused on designing and optimizing the entire user experience, from navigating complex datasets to delivering accessible, and meaningful interfaces helped turned Playcore into a practical and engaging hub within the Web3 gaming landscape while it lasted.
YEAR
2022
ROLE
Product Design Lead
RESPONSIBILITIES
UI & UX Design
About the work
As the Design Lead, I guided the interface and user experience strategy from zero to one, transforming dense analytics into digestible and interactive experiences. I developed the platform’s information architecture, crafted visual and interaction patterns, and collaborated closely with engineering and data science to ensure a seamless translation of complex Web3 gaming metrics into intuitive UI components. The result was an engaging, immersive analytics hub that supports both beginner and advanced players in navigating the evolving world of blockchain gaming.
Smooth Scroll
This will hide itself!
This will hide itself!