GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud, where it was anchored by a fully realized and strategically-driven Visual Design System. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud—anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The brand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
This will hide itself!
GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud, where it was anchored by a fully realized and strategically-driven Visual Design System. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud—anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The brand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
This will hide itself!
GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud, where it was anchored by a fully realized and strategically-driven Visual Design System. Over the course of two months, I led the development of a comprehensive Brand Book for GlitterCloud—anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The brand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
This will hide itself!