GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I strategized and design a comprehensive Brand Book for the GlitterCloud redesign initiative, where it was anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The rebrand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
Note: The Glitter Cloud rebranding project was a freelance project of mine, during the summer of 2025. Everything that you'll see here was created by me.
Smooth Scroll
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This will hide itself!
Glitter Cloud
ABOUT THE PROJECT
GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I strategized and design a comprehensive Brand Book for the GlitterCloud redesign initiative, where it was anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The rebrand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
Note: The Glitter Cloud rebranding project was a freelance project of mine, during the summer of 2025. Everything that you'll see here was created by me.
Smooth Scroll
This will hide itself!
This will hide itself!
Glitter Cloud
ABOUT THE PROJECT
GlitterCloud is a next-generation go-to-market (GTM) strategy studio built to bridge the gap between traditional marketing principles and the fast-evolving world of Web3, where gaming and crypto audiences intersect. The ultimate goal for this project was to build a brand that feels native to gaming communities, from positioning to execution, yet credible to partners navigating the future of digital ecosystems. Over the course of two months, I strategized and design a comprehensive Brand Book for the GlitterCloud redesign initiative, where it was anchored by a fully realized and strategically-driven Visual Design System.
YEAR
2025
ROLE
Creative Director
RESPONSIBILITIES
Rebrand Identity
Creative Direction
About the work
The rebrand direction for GlitterCloud was built on a playful, modern, and slightly surreal aesthetic, strategic yet expressive, across both digital and physical touchpoints. The core visual inspiration draws from iridescent textures, vaporwave-meets-tech color palettes, and glitch-tinged UI references. The system leaned into prismatic gradients, modular logos, and custom iconography that felt gaming-native, design-forward, and future-proof. The typography and layout choices balance nostalgic digital with sharp futurism. Ultimately, the identity was crafted to be culturally sharp, scalable, and unmistakably fun.
Note: The Glitter Cloud rebranding project was a freelance project of mine, during the summer of 2025. Everything that you'll see here was created by me.
Smooth Scroll
This will hide itself!
This will hide itself!