Each year, thousands of students, alumnis, and fans gather inside the Mall of Asia Arena to cheer for their favorite schools for the country's most anticipated and most talked-about collegiate sports event-The UAAP Cheerdance competition. But with this anticipation comes disappointment for a lot of fans because tickets to the big event sell out quickly. ABS-CBN saw this as an emotional need that can be fulfilled-we can enable more fans to be part of the UAAP CDC experience through the McDonald's BonFries. McDonald's Bonfries is a promo where the school with the most cheers via tweets wins FREE FRIES.
YEAR
2016
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Motion Graphics,
Multiplatform Creative Strategy
About the work
I led the overall art direction for this campaign, including the multi-platform design strategy from TV to Digital. I also conceptualized, designed, and animated the case study video used for this campaign that served as our entry to different local and international awards.
Smooth Scroll
This will hide itself!
This will hide itself!
McDo Bonfries
ABOUT THE PROJECT
Each year, thousands of students, alumnis, and fans gather inside the Mall of Asia Arena to cheer for their favorite schools for the country's most anticipated and most talked-about collegiate sports event-The UAAP Cheerdance competition. But with this anticipation comes disappointment for a lot of fans because tickets to the big event sell out quickly. ABS-CBN saw this as an emotional need that can be fulfilled-we can enable more fans to be part of the UAAP CDC experience through the McDonald's BonFries. McDonald's Bonfries is a promo where the school with the most cheers via tweets wins FREE FRIES.
YEAR
2016
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Motion Graphics,
Multiplatform Creative Strategy
About the work
I led the overall art direction for this campaign, including the multi-platform design strategy from TV to Digital. I also conceptualized, designed, and animated the case study video used for this campaign that served as our entry to different local and international awards.
Smooth Scroll
This will hide itself!
This will hide itself!
McDo Bonfries
ABOUT THE PROJECT
Each year, thousands of students, alumnis, and fans gather inside the Mall of Asia Arena to cheer for their favorite schools for the country's most anticipated and most talked-about collegiate sports event-The UAAP Cheerdance competition. But with this anticipation comes disappointment for a lot of fans because tickets to the big event sell out quickly. ABS-CBN saw this as an emotional need that can be fulfilled-we can enable more fans to be part of the UAAP CDC experience through the McDonald's BonFries. McDonald's Bonfries is a promo where the school with the most cheers via tweets wins FREE FRIES.
YEAR
2016
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Motion Graphics,
Multiplatform Creative Strategy
About the work
I led the overall art direction for this campaign, including the multi-platform design strategy from TV to Digital. I also conceptualized, designed, and animated the case study video used for this campaign that served as our entry to different local and international awards.
Smooth Scroll
This will hide itself!
This will hide itself!