The Good Son is a 2017 Philippine family drama series featuring some of the biggest stars of its generation. The show’s gripping murder mystery delves into complex family dynamics, tackling themes such as infidelity, mental illness—particularly schizophrenia—and pathological lying.
YEAR
2017
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Content Strategy
About the work
Our team was tasked with developing an online campaign to sustain audience engagement before, during, and after the show’s run. After multiple brainstorming sessions, we crafted an interactive experience that transformed viewers into online detectives—allowing them to analyze clues, gather evidence, and piece together the mystery alongside the characters.
For this project, I was responsible for creating the campaign’s branding and producing high-quality microcontent to maintain engagement throughout the show’s duration. These pieces were strategically published across Facebook, Twitter, and ABS-CBN’s Entertainment website to maximize reach and interaction.
Smooth Scroll
This will hide itself!
This will hide itself!
The Good Son
ABOUT THE PROJECT
The Good Son is a 2017 Philippine family drama series featuring some of the biggest stars of its generation. The show’s gripping murder mystery delves into complex family dynamics, tackling themes such as infidelity, mental illness—particularly schizophrenia—and pathological lying.
YEAR
2017
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Content Strategy
About the work
Our team was tasked with developing an online campaign to sustain audience engagement before, during, and after the show’s run. After multiple brainstorming sessions, we crafted an interactive experience that transformed viewers into online detectives—allowing them to analyze clues, gather evidence, and piece together the mystery alongside the characters.
For this project, I was responsible for creating the campaign’s branding and producing high-quality microcontent to maintain engagement throughout the show’s duration. These pieces were strategically published across Facebook, Twitter, and ABS-CBN’s Entertainment website to maximize reach and interaction.
Smooth Scroll
This will hide itself!
This will hide itself!
The Good Son
ABOUT THE PROJECT
The Good Son is a 2017 Philippine family drama series featuring some of the biggest stars of its generation. The show’s gripping murder mystery delves into complex family dynamics, tackling themes such as infidelity, mental illness—particularly schizophrenia—and pathological lying.
YEAR
2017
ROLE
Art Director
RESPONSIBILITIES
Art Direction,
Content Strategy
About the work
Our team was tasked with developing an online campaign to sustain audience engagement before, during, and after the show’s run. After multiple brainstorming sessions, we crafted an interactive experience that transformed viewers into online detectives—allowing them to analyze clues, gather evidence, and piece together the mystery alongside the characters.
For this project, I was responsible for creating the campaign’s branding and producing high-quality microcontent to maintain engagement throughout the show’s duration. These pieces were strategically published across Facebook, Twitter, and ABS-CBN’s Entertainment website to maximize reach and interaction.
Smooth Scroll
This will hide itself!
This will hide itself!